WebdesizLet the person who sees your ad message you on WhatsApp
No website, form or phone call in between. When someone taps the button in the ad, WhatsApp opens on their phone and the chat starts with a pre-written message. For appointment-based businesses this is the shortest path.
A single option in the assistant · The ad is created paused
From the ad to a chat in three steps
No form to fill, no page to wait for, no obligation to make a call.
The ad appears in the feed
The ad you prepared is shown to the audience you chose in the Facebook and Instagram feed. It looks no different from other ads.
They tap the button
When an interested person taps the button, WhatsApp opens on their phone. They do not need to save your number or try to call.
The chat starts
The chat opens with a pre-written message; the person only has to tap send. The moment you reply, the conversation has started.
Do this first
Your WhatsApp number must be connected to your Facebook Page
Meta runs this ad type through a WhatsApp number connected to the Page. If no number is connected the ad cannot be set up. The good news: the connection is done once and usually takes a few minutes.
Set up WhatsApp Business
Use your business number in the WhatsApp Business app. A personal number works too, but the Business version is far more comfortable for greeting messages and quick replies.
Connect the number to your Page
Add your number from the WhatsApp section in your Facebook Page settings or through Meta Business Suite, and enter the verification code you receive.
Pick the Page in the panel
When setting up the ad, pick the Facebook Page the number is connected to. Only then does the WhatsApp option become available.
The connection is made on the Facebook side, not in our panel. If you get stuck, write to destek@webdesiz.com and we will walk you through it step by step.
Which businesses it works for
A sensible choice for any business where the sale happens by talking and moves forward with appointments.
Dental clinics
A patient asking about implants or cosmetic work wants to ask about price and available times. A chat moves faster than a form.
Hair and beauty
Arranging the appointment time by talking is the most natural way. Ideal for filling empty slots.
Real estate offices
An interested person sees the listing and asks a question right away. You share photos of the property in the chat.
Gyms
Membership price and trial session questions are answered instantly in the chat; the person comes in before they cool off.
Service and repair
Giving a clear price to a customer who sends a photo of the fault is much easier.
Courses and tutoring
Questions about schedule, level and fees get settled by talking. The decision to enroll is made in the chat.
You can find examples for your own industry on the industry pages.
Setup
A single option in the assistant
You do not need to learn a separate campaign type. You tell the assistant you want customers to message you and it sets up the rest. The ad is still created paused and goes live with your approval.
- Telling the assistant "let customers message me on WhatsApp" is enough
- You switch on the WhatsApp option when setting up the ad; no destination website is requested
- You can also turn an existing ad into a WhatsApp ad later
- WhatsApp ads are labeled separately in the campaign list
Sample ad
- Headline
- Book your appointment by messaging
- Primary text
- Just message us to ask about available times. We explain price and duration in the chat; decide before you come in.
- Button
- Send WhatsApp message
- On tap
- A chat opens on the person’s phone with a pre-written message
- Status
- Paused. No spending starts until you publish it.
Sample text. The assistant rewrites it for your business, your service and your city.
Don’t waste an incoming chat
The ad’s job is to bring the person. The rest, i.e. the conversation, is managed by you.
Reply fast the first time
The person who wrote expects a reply within minutes. If the reply is late they write somewhere else and the ad money is wasted.
Cut back at hours you cannot reply
If collecting chats overnight is not useful, it makes sense to stop the ad at those hours. Protection rules do this for you.
Prepare a greeting message
Set up a greeting message and quick replies in the WhatsApp Business app. You will not retype the same answer every day.
Set the expectation in the copy
Write in the ad what you will talk about: price, available times or the address. A person who arrives with the right expectation becomes a customer more easily.
Good to know
- No revenue is reported in these campaigns, so ROAS looks empty. You judge the result by the number of chats and the cost per chat.
- Chats stay in your WhatsApp account. We do not see the messages; the panel only shows the ad’s spend and result counts.
- An ad either opens a WhatsApp chat or an instant form; not both at once. To see which one works for you, set up two separate ads.
Because revenue is not reported, in these campaigns we recommend setting up the spending but no results rule. If spend grows without chats coming in, you will know.
Frequently asked questions
What do I need to run a WhatsApp ad?+
The only prerequisite is a WhatsApp number connected to your Facebook Page. Meta runs this ad type through the number connected to the Page. If no number is connected the ad cannot be set up; once connected, the WhatsApp option appears in the panel.
Can I use my personal WhatsApp number?+
Technically yes, if you can connect it to your Page, but the WhatsApp Business app is recommended. Features like greeting messages, quick replies and business hours make your job much easier.
Do you see the conversations?+
No. The conversation happens in your WhatsApp account; your messages never reach us. In the panel you only see the ad’s performance, i.e. spend and result counts.
Why does ROAS look empty in a WhatsApp campaign?+
In these campaigns no revenue is reported on Meta’s side, because the sale happens by talking on WhatsApp. So ROAS rules do not trigger. Instead you set the "spending but no results" rule: it notifies you when spend without a result passes the threshold you set.
Can the same ad be both WhatsApp and form?+
No, you pick one. The ad either opens a WhatsApp chat or an instant form. If you want to try both, you set up two separate ads and see which one works for you.
Can I turn an existing ad into a WhatsApp ad?+
Yes. You can switch the WhatsApp option on or off for an existing ad. When WhatsApp is on, no destination website address is requested, because the person goes to a chat, not a site.
Let your customers start messaging you
Open your account, connect your Page, tell the assistant about your business. The ad is prepared paused; not a cent is spent until you approve.
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